Van Rooi Seafood
Brand Identity, Environmental Design
Van Rooi Seafood
Van Rooi Restaurant is where every meal becomes a celebration of fresh flavors and cozy ambiance. Whether you're a traveler or a local, you're invited to enjoy a culinary journey filled with exquisite seafood delights. From the moment you step through our doors, you'll be welcomed by the irresistible aroma of ocean-fresh ingredients and the inviting warmth of our atmosphere.
Delivering fresh seafood with a unique brand identity
Van Rooi Seafood aimed to establish a distinctive and cohesive brand identity that reflects its commitment to freshness, authenticity, and exceptional customer experience.
The challenge was to develop a brand that resonates across both the fish market and the dining experience, positioning Van Rooi as a household name in Curaçao’s culinary scene.
A strong visual identity and welcoming environment were essential to attract and connect with both locals and visitors.
We developed a holistic branding approach that combined strategy, visual identity, and environmental design to create a seamless and memorable customer experience.
Branding & Identity
We crafted a recognizable visual identity centered on quality, authenticity, and local flair.
The scope included a logo, dynamic logo animation, brand style guide, typography and color system, packaging, menu design, and a custom truck wrap.
Environmental Design
To bring the brand to life in the physical space, we integrated murals, illustrations, and custom artwork throughout the interior. These visual elements transformed the space into a welcoming environment that told the brand’s story and deepened the dining experience.
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let’s
create something extraordinary
