Strategic Communicationplan
Communication Strategy, Newsletter
Ministerie van Gezondheid, Milieu en Natuur (G&GZ)
Ministerie van Gezondheid, Milieu en Natuur was preparing for a major transformation: the relocation of the afdeling G&GZ from an outdated, deteriorated building to a modern, healthy workspace. More than just a physical move, the relocation represented a shift in energy, culture, and vision. To ensure this process went beyond logistics, the Ministry wanted to intentionally involve its employees every step of the way.
Inclusive relocation strategy through storytelling and consistent communication.
Relocations within organizations—especially public ones—can feel disruptive or unclear for those involved.
The central question guiding this project was: How do we take employees along in a transformation process so that they feel informed, engaged, and part of the journey?
The Ministry recognized that if employees were not kept informed and included, the transition risked becoming stressful or impersonal. It was essential to create a sense of ownership, clarity, and connection throughout the change.
We developed a strategic internal communication plan centered around clarity, consistency, and creativity. At the heart of the plan was a digital weekly newsletter designed specifically for the employees of G&GZ. This newsletter became the central platform for official updates, inspirational storytelling, and practical relocation information.To ensure the communication felt purposeful and uplifting, we introduced a narrative thread that would serve as both a slogan and storyline:Domeinbeheer "Na kaminda pa un ambiente nobo i saludabel." Translated: "On the path to a new and healthy environment."
Digital Solution: Monthly Newsletter
Each edition of the newsletter provided timely updates, insights into the new space, voices from the team, and visual previews to help build excitement and alignment.
We positioned the newsletter not as a corporate memo, but as a narrative-driven tool that helped employees see the bigger picture, stay connected, and feel seen throughout the process.
Result
The communication plan succeeded in building trust, clarity, and emotional connection during a period of change. Employees reported feeling more informed, involved, and positive about the move. The narrative of transformation helped reduce resistance and created a shared sense of progress. The newsletter, once a simple internal update, became a storytelling platform that gave structure, rhythm, and inspiration to the relocation journey.
By focusing on internal communication as a strategic driver, the Ministry not only managed the logistics of the move but elevated the experience for everyone involved. Employees didn’t just relocate—they transitioned with purpose.
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