Kick-off Event for Domeinbeheer
Strategy, Experience Design, Imagineering
Domeinbeheer
Domeinbeheer is a government entity in Curaçao. In light of its growing responsibilities and long-term vision, Domeinbeheer has initiated a significant renovation and relocation project. This transformation includes not only the restoration of a historical monument on Scharlooweg 35 but also the development of a future-proof work environment for its teams.
Tailor-made kick-off events for organizational transformation
The relocation and transformation of Domeinbeheer required more than just logistical planning—it demanded alignment, engagement, and excitement from the entire organization.
The leadership team needed a compelling way to communicate the vision for the future workspace while involving employees in the journey.
A traditional presentation wouldn't suffice. What was needed was a thoughtful, well-designed experience that would connect emotionally, inform clearly, and inspire action.
We crafted a bespoke kick-off event rooted in the principles of purpose-driven and experience design. The event took place at Scharlooweg 35, the future location of Domeinbeheer, a historic site currently undergoing revitalization. Through curated storytelling, high-quality graphic design, and seamless coordination, the event offered a clear and inspiring introduction to the upcoming transition.
We were responsible for the experience design, communication strategy, graphic design, on-site coordination, and content creation. Each element was tailored to reflect the unique culture and goals of Domeinbeheer.
Result
We worked in close collaboration with the internal project leads, architectural partners, and interior designers to craft a program that combined visual storytelling, stakeholder participation, and organizational clarity. We designed all visual materials, including presentation slides, signage, and info boards, and developed a coordinated communication strategy pre- and post-event, including the first internal newsletter.
The kickoff event was met with overwhelmingly positive feedback. Attendees expressed appreciation for the clarity of the presentations, the professional atmosphere, and the opportunity to share their feedback. The activation of “Kurason di Domein” as a concept resonated strongly, positioning employees as the heart of the organization. The event marked the beginning of a broader communication and transformation trajectory, with CREO continuing to support Domeinbeheer through strategic communication, design, and engagement planning.
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